Marketing, are you stupid or enlightened stupid?

My interactions with marketing has been very spotty throughout my career. I know and accept that marketing plays a huge role in business, both online and offline, but I just can’t seem to wrap my head around it. I’m one of the types of people that create. Those that sell, and those in the middle that help both types around them either create or sell, are very useful. I just can’t figure out what the hell it is that they do.

So when Jen posted a tweet about a YouTube video about Enlightened Stupid Marketers, I first laughed, and then figured I had to post it here. I don’t have anything else to say. Just watch and enjoy the video.